Jul 23, 2026
In this episode, we sit down with Garrett Gunderson, entrepreneur, financial educator, and bestselling author of Money Unmasked and Killing Sacred Cows 2.0, to challenge some of the most common beliefs about money and wealth creation…
For more than 25 years, Garrett has helped business owners and entrepreneurs rethink traditional financial advice, showing them how to increase cash flow, reduce financial inefficiencies, and build lasting wealth without sacrificing the life they want to live today. Known for his unconventional approach to personal finance, Garrett encourages people to move beyond outdated financial rules by focusing on increasing their value, protecting what they earn, and making intentional financial decisions rather than relying solely on conventional investing strategies.
This conversation explores:
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The biggest financial myths that prevent people from building wealth.
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Why earning more can often be more impactful than simply cutting expenses.
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How taxes, interest, fees, and financial inefficiencies quietly reduce long-term wealth.
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The importance of cash flow and financial flexibility.
Garrett is the author of ten books on personal finance and entrepreneurship, and has had work published in the Wall Street Journal, USA Today, and more. His insights have been endorsed by leading financial and business authors, and he has shared the stage with influential speakers including the Dalai Lama, Richard Branson, Tony Robbins, and Robert Kiyosaki. Through his books, speaking engagements, and educational programs, Garrett continues to help individuals rethink their relationship with money and build wealth on their own terms.
Connect with Garrett:
Facebook: https://www.facebook.com/garrettbgunderson/
Youtube: https://www.youtube.com/@GarrettGundersonTV
Tiktok: https://www.tiktok.com/@garrettgunderson_
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
🛍️ Recommended Books from this Episode
📖 Money Unmasked: Unlearn, Unlock, and Take Back
Control of Your Finances and Life – A practical guide to
rethinking money, breaking limiting beliefs, and gaining control
over your financial future.
👉 Get it
here
📘 Killing Sacred Cows 2.0: Crush Money Myths & Live
Your Richest Life – Challenges conventional financial
wisdom and teaches how to adopt strategies for wealth, freedom, and
smarter money management.
👉 Check it
out
📙 Buy Then Build: How Acquisition Entrepreneurs
Outsmart the Startup Game – A step-by-step guide to
acquiring and scaling existing businesses instead of starting from
scratch, maximizing growth and profitability.
👉 Explore it
here
📕 Rich
Dad Poor Dad: What the Rich Teach Their Kids About Money That the
Poor and Middle Class Do Not! – A timeless classic on
financial education, investing, and building wealth through mindset
and practical strategies.
👉 Discover it here
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