May 17, 2026
Meet George Rivera, an author, speaker, and entrepreneur best known for developing the Buy Back Time Formula. With more than three decades of entrepreneurial experience across multiple industries, George has created a practical framework that helps high-growth founders and “founder dads” reclaim 10–20 hours each week, improve profitability, and build companies that can operate successfully without constant owner involvement.
George is also the creator of the Father-First Owner OS™️ and author of Buy Back Time Formula. Through his work, he teaches entrepreneurs how to create scalable businesses through stronger systems, empowered teams, intentional leadership, and the strategic use of AI and automation.
This conversation explores:
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How watching his father miss important family moments shaped George’s philosophy on business and life.
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Why auditing your time is one of the most important exercises a founder can do.
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How delegation and systems can help business owners escape constant operational overwhelm.
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How founders can become more present with their families without sacrificing growth.
Want to learn more about how George helps entrepreneurs create businesses that support both success and the moments that matter most? Tune in now.
Connect with George:
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
Keep up with George Rivera socials here:
Instagram: https://www.instagram.com/georgerivera1977/
🛍️ Recommended Books from this Episode
📖 Buy Back Your Time: Get Unstuck, Reclaim Your
Freedom, and Build Your Empire – A practical guide for
entrepreneurs and professionals on optimizing time, delegating
effectively, and creating more freedom in work and
life.
👉 Get it
here
📘 The E-Myth Revisited: Why Most Small Businesses
Don't Work and What to Do About It – A classic guide that
explains why many small businesses fail and how to build scalable
systems for long-term success.
👉 Check it
out
📙 Essentialism: The Disciplined Pursuit of
Less – A transformative approach to focus on what truly
matters, eliminate non-essential tasks, and achieve higher impact
with less stress.
👉 Explore it
here
📕 Who
Not How: The Formula to Achieve Bigger Goals Through Accelerating
Teamwork – A strategy for leveraging collaboration and
focusing on the right people to achieve bigger goals faster and
more efficiently.
👉 Discover it here
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