Oct 30, 2025
In this episode, Mark W. Schaefer, Executive Director of Schaefer Marketing Solutions and a respected marketing futurist, joins us to discuss his new book, Audacious: How Humans Win in an AI Marketing World.
As AI continues to transform business and creativity, Mark makes a bold claim: the future belongs not to those who outsmart machines, but to those who out-human them. Audacious is his call to arms for marketers, creators, and leaders eager to start a new era of imagination and courage in the face of automation.
Drawing from case studies, interviews, and more than 100 actionable insights, Mark reveals how to disrupt the three core pillars of brand storytelling to reclaim authenticity and creativity in a world drowning in AI-generated noise…
This conversation explores:
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What prompted Mark to write Audacious.
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How to find your meaning in an AI-driven world.
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Why being human is the new competitive advantage in marketing.
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How to implement audacity into your brand story
Mark is a globally recognized marketing strategist, keynote speaker, and bestselling author of Marketing Rebellion, KNOWN, and Belonging to the Brand. To learn more about him and his work, visit BusinessesGrow.com and join the movement at #AudaciousBook.
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
Keep up with Mark Schaefer socials here:
X: https://x.com/markwschaefer
Instagram: https://www.instagram.com/markwschaefer/
Facebook: https://www.facebook.com/mark.schaefer3/
Youtube: https://www.youtube.com/c/MarkSchaefer
Tiktok: https://www.tiktok.com/@markwschaefer
🛍️ Recommended Books from This Episode:
📖 KNOWN: The Handbook for Building and Unleashing Your
Personal Brand in the Digital Age – A practical,
step-by-step guide to becoming recognized as an authority in your
field and turning your reputation into real-world
success.
👉 Get it
here
📘 Cumulative Advantage: How to Build Momentum for Your
Ideas, Business, and Life Against All Odds – Discover how
small, strategic moves can create unstoppable momentum and
long-term success in business and life.
👉 Check it
out
📙 Marketing Rebellion: The Most Human Company
Wins – A game-changing book that challenges traditional
marketing and shows why authenticity, empathy, and human connection
are the keys to thriving in today’s market.
👉 Explore it
here
📗 Belonging to the Brand: Why Community Is the Last
Great Marketing Strategy – Learn how building genuine
communities around your brand creates loyalty, trust, and
sustainable growth.
👉 View it
here
📕 Audacious: How Humans Win in an AI Marketing World
– A forward-thinking guide on how creativity, emotion, and human
connection can outshine automation and AI in modern
marketing.
👉 Learn
more
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