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Finding Genius Podcast

Jun 30, 2022

In this episode, we are joined by Paul Shapiro. Paul Shapiro is the CEO of The Better Meat Co., the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a four-time TEDx speaker, and the host of the Business for Good Podcast.

The Better Meat Co. is a business that manufactures meat without animals, bringing to life a mission that Paul is committed to:
weaning humanity off of the addiction of raising and slaughtering animals for food

Listen in to explore:

  • How growing meat without animals affects the environment.
  • How to recreate the “meat experience” without animals.
  • The process behind creating animal-free meats.
  • The future of plant-based meats.

Could this be the future of meat production? What role does this play in mitigating the environmental problems that factory farming contributes to? Tune in now to find out!

You can learn more about The Better Meat Co. by visiting

Episode also available on Apple Podcast: