Feb 20, 2026
Can proper compliance really add millions to your business valuation? In today’s episode, we connect with Reuben Mattinson, Founder and CEO of RJM Tax Exemption, to explore what it means to build truly exit-ready operations in the world of ecommerce…
Founded in 2019, RJM was born out of firsthand frustration. When Reuben and his team launched their own ecommerce business in the U.S., they quickly found themselves overwhelmed by IRS rules, registrations, state sales tax collection, and conflicting guidance from lawyers, accountants, banks, and revenue departments.
After investing significant time untangling the complexity, they realized other sellers were facing the same challenges — and RJM began. What started with just 10 clients has since grown into a global consultancy serving over 5,000 businesses worldwide, helping ecommerce brands stay compliant, scalable, and acquisition-ready.
Hit play to find out:
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How Reuben’s unique background fuels RJM’s mission.
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Examples of exit strategies done right and horribly wrong.
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How tax readiness impacts valuation and exits.
Reuben’s path to entrepreneurship is anything but conventional. After earning degrees in physiotherapy in 2012 and in science teaching in 2013, he began building RJM alongside his studies. In under three years, he scaled the company from infancy into a multi-million-dollar global ecommerce consultancy, achieving #1 Trustpilot ratings in the U.S. by age 30.
Want to learn more about RJM’s work? Visit their website now!
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
🛍️ Recommended Books from this Episode
📖 Built To Sell: Creating A Business That Can Thrive
Without You – A practical guide for entrepreneurs who want
to build a company that runs smoothly without their constant
involvement — and is attractive to buyers.
👉 Get it here
📘 Tax-Free Wealth: How to Build Massive Wealth by
Permanently Lowering Your Taxes – A strategic breakdown of
legal tax-saving principles that help business owners and investors
grow and preserve wealth.
👉 Check it out
📙 Simple Numbers, Straight Talk, Big Profits!: 4 Keys
to Unlock Your Business Potential – A clear and direct
guide to understanding the core financial drivers that increase
profitability and business performance.
👉 Explore it here
📕 Exit Rich: The 6 P Method to Sell Your Business for
Huge Profit – A step-by-step roadmap to increasing
business value and preparing for a highly profitable
exit.
👉 Discover it
here
📗 Financial Intelligence for Entrepreneurs: What You Really
Need to Know About the Numbers – An essential resource for
understanding financial statements, cash flow, and the metrics that
truly matter in business.
👉 See it
here
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