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Finding Genius Podcast

Sep 11, 2021

How can ensuring drugs are tracked properly ensure quality? By constantly watching the drugs produced in this country, it is more difficult to accidentally ingest counterfeit pharmaceuticals. Listen up to learn:

  • The number of deaths caused by illegitimate pharmaceuticals
  • How pills can be tracked
  • How TruTag can assist in adherence

Michael Bartholomeusz, the CEO of TruTag, shares his work in the fight to stop counterfeit pharmaceuticals and ensuring patients get the medicine they need.

Counterfeit pharmaceuticals are responsible for a massive number of deaths around the world each year, especially in the cases of lifesaving drugs. To combat this problem, there needs to be a way to track supply chains worldwide and make it accessible to patients and industry alike.

By using smart silica, which is already standard in many pills we take regularly, there can be a system to ensure the medication you are taking is the one the intended company produced. Then, as a patient, each pill can be scanned through an app on your smartphone, through microscopic barcodes encoded in each pill and on each bottle.

To learn more, visit

Episode also available on Apple Podcast: