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Finding Genius Podcast

Mar 29, 2018

Zappar is an augmented reality (AR) platform that’s been around for seven years- before the majority of people had even heard of augmented reality. AR platforms in general have since moved into the mass market and continue to gain users.
”One of the things that’s really important to us at Zappar is this notion of democratization; part of our whole mission was…to put the tools in the hands of as many people as possible, to really explore what AR is capable of,” says Caspar Thykier, co-founder and CEO of Zappar.
From this notion emerged the ZapWorks platform, which allows users from all backgrounds and technical abilities to create their own augmented reality experience. Whether you’re a developer, the owner of a mom-and-pop shop, or an individual who's simply looking to explore the world of AR on your own terms, the ZapWorks platform can provide you with the tools to create engaging and meaningful experiences.
Among other topics, Thykier discusses an important distinction between AR and virtual reality (VR) experiences, the benefits of using AR as an educational tool, and the major impacts that AR is likely to have in the near future.
To learn more or create your own AR experience, visit the ZapWorks platform at