Mar 29, 2018
Zappar is an augmented reality (AR) platform that’s been around
for seven years- before the majority of people had even heard of
augmented reality. AR platforms in general have since moved into
the mass market and continue to gain users.
”One of the things that’s really important to us at Zappar is this
notion of democratization; part of our whole mission was…to put the
tools in the hands of as many people as possible, to really explore
what AR is capable of,” says Caspar Thykier, co-founder and CEO of
Zappar.
From this notion emerged the ZapWorks platform, which allows users
from all backgrounds and technical abilities to create their own
augmented reality experience. Whether you’re a developer, the owner
of a mom-and-pop shop, or an individual who's simply looking to
explore the world of AR on your own terms, the ZapWorks platform
can provide you with the tools to create engaging and meaningful
experiences.
Among other topics, Thykier discusses an important distinction
between AR and virtual reality (VR) experiences, the benefits of
using AR as an educational tool, and the major impacts that AR is
likely to have in the near future.
To learn more or create your own AR experience, visit the ZapWorks
platform at zap.works.