Mar 29, 2018
With a background in the advertising world and the realization
that fraud in the digital advertising space amounts to about nine
billion dollars per year, Alanna Gombert decided to join Ken Brook,
founder of MetaX, in his mission to clean out and make more
transparent the digital advertising supply chain.
MetaX has created an unprecedented level of transparency in the
digital ad space by creating the first token-curated registry on
Ethereum, and here’s how it works: there is a list of publisher
URLs within the ad chain registry that can be voted in or out of
the registry by token holders based on the consensus definition of
“quality.” That list then becomes a universal whitelist for digital
advertisers and buyers. “It’s a self-regulation tool where you can
report bad actors and vote in quality publishers- all on the
construct of just holding a token and using that token to vote,”
says Gombert.
In addition to MetaX, Gombert was involved with the development of
Digital Asset Trade Association (DATA), the first-ever lobbying
organization for the blockchain and crypto space. Although still in
its infancy, the organization has already expanded from working on
state-level to federal-level projects.
Tune in to hear the details, and get in contact by visiting
metax.io and digitalasset.org.